In recent years brMalls has been improving in terms of energy efficiency and water consumption. To support the flow of hundreds of millions of people annually into our malls, we must manage the use of these resources consciously and efficiently.
In this section, we have opened in more detail how the evolution of this consumption has been in recent years, as well as the main initiatives that have been taken to reduce consumption.
ACTIONS TO REDUCE ENERGY CONSUMPTION
All malls seek efficient management in search of energy consumption reduction. Some actions and procedures were implemented in several malls, aiming at reducing consumption and energy costs.
Switching from conventional to LED lighting corresponded to a 50% energy saving on lighting in our malls. This change also generated an increase in our customer’s perception of our mall’s quality and security. In addition, by standardizing the type of lighting quality in the common areas, we achieved economies of scale in the acquisition of lamps and luminaires of the same model and elimination of illumination.
- LED lighting in 33 of the 34 managed malls.
- Over 2,250MWh / month were saved (an economy of over R$ 12 million per year).
- Gains in quality and security perception.
Currently, building automation is seen as the new great line of consumption reduction, especially when talking about refrigeration. In MALL malls, the air conditioning system represents about 40% of the total energy consumption, and improvements made to this system’s operation are welcome when it comes to reducing consumption.
- 14 malls have automated CAGs in operation and 2 are going through a retrofit.
- This automation, along with generating a reduction in consumption, improves thermal comfort, optimizing the operation of the equipment.
The project “+Eficiência” is a project created based on the success achieved by the Tijuca mall throughout 2017 (Waste Control). This program has as its main objective to generate the engagement of the field team and minimize waste by awarding our employees.
In 2017, the mall reduced its water consumption by more than 16 million liters, energy consumption by more than 1.37 million kWh, and was therefore responsible for an economy of almost R$ 2 million to the mall’s condominium. In 2018, we encouraged the other MALL malls to implement the project, aiming towards a more efficient and sustainable operation.
Below are some actions to reduce energy consumption that are being implemented in our malls:
- Implementation of lighting control of shop windows, which stay on during the night;
- Installation of presence sensors in technical areas;
- Implementation of lighting trigger routines and fancoils;
- Implementation of a routine which will monitor consumption on a daily basis;
- Increased segmentation of lighting circuits to avoid unnecessarily connected areas;
- Installation of timers for the activation of mall lighting;
- Installation of photocells in the external lighting system.
With projects that continually improve energy efficiency, brMalls remains committed to the best environmental practices in this area. In 2018, brMalls’ assets consumed a total of 397,952 MWh of energy, which represent a reduction of 2% compared to the previous year.
Energy Consumption (Mwh)
Comparing the energy consumption with brMalls’ ATC (Total Constructed Area), our consumption per square meter reduced from 138 kWh / m² to 121 kwh / m². This energy reduction corresponds to a saving of R$ 30 million and is enough to supply about 380 thousand hoseholds with 3 residents for a whole month.
|MALL||ANNUAL CONSUMPTION (MWH)||2015 vs 2018|
|Casa & Gourmet Shopping||891||891||872||810||-9.10%|
|Catuaí Shopping Londrina||16,012||16,789||16,461||15,828||-1.10%|
|Catuaí Shopping Maringá||9,755||9,129||9,243||9,397||-3.70%|
|Center Shopping Uberlândia||25,821||23,265||22,018||22,512||-12.80%|
|Ilha Plaza Shopping||8,800||8,528||8,004||7,627||-13.30%|
|Londrina Norte Shopping||6,965||6,851||6,734||6,237||-10.50%|
|Mooca Plaza Shopping||16,262||15,349||13,925||14,097||-13.30%|
|São Bernardo Plaza Shopping||14,034||12,488||10,924||10,045||-28.40%|
|Shopping Campo Grande||16,326||17,017||16,942||15,466||-5.30%|
|Shopping Del Rey||20,106||18,234||16,794||15,813||-21.40%|
|Shopping Iguatemi Caxias do Sul||10,617||9,473||8,806||8,747||-17.60%|
|Shopping Metro Santa Cruz||10,627||10,329||9,593||9,674||-9.00%|
|Shopping Vila Velha||14,953||14,653||13,910||13,998||-6.40%|
|Shopping Villa Lobos||19,982||18,558||15,273||14,947||-25.20%|
ACTIONS TO REDUCE WATER CONSUMPTION
In order to reduce their water consumption, each mall looks for the best practices that might increase the balance between quality and waste reduction. There are several fronts for consumption reduction, as it depends on the reality of each asset, but some actions are popular among all of them. Everything begins with consumption management. An effective daily consumption control with an analysis of the available information is the first action towards reduction. For this monitoring to be effective, we see some malls adding measuring points (hydrometers), allowing for the quick identification of leaks and better stratification of consumption. Another common action is the installation of aerators in the taps and of flow reducers in the toilets and showers. Actions aimed at increasing client and tenant awareness are also recurring.
Currently, 27 of brMalls’ assets have wells and 1 mall is in the drilling phase.
The reuse system aims to replace conventional water sources, aiming at a more sustainable and more profitable operation. Its use in shopping malls normally extends to the sanitary basins, gardening and the condensed water generated by the CAG, and must follow the appropriate treatment for each specific situation that usually consists of the separation stages of solids and liquids, flocculation and finished with chemical treatment.
Currently, NorteShopping, Mooca, Tamboré, Catuaí Maringá, Londrina Norte, Cuiabá, Piracicaba and Tamboré have a reuse system.
Harvesting rainwater reduces consumption, as it represents a saving of 50% in the water bill. Today, Catuaí Maringá, Catuaí Londrina, Londrina Norte and Cuiabá Station have the rainwater harvesting system.
|MALL||ANNUAL CONSUMPTION (m³)||2015 vs 2018|
|Casa & Gourmet Shopping||29,387||20,757||23,818||20,705||-29.5%|
|Catuaí Shopping Londrina||119,566||115,338||125,244||66,738||-44.2%|
|Catuaí Shopping Maringá||53,676||46,335||46,066||49,927||-7.0%|
|Center Shopping Uberlândia||244,136||260,710||269,759||263,946||8.1%|
|Ilha Plaza Shopping||52,648||30,156||55,708||59,046||12.2%|
|Londrina Norte Shopping||38,801||35,123||34,159||32,081||-17.3%|
|Mooca Plaza Shopping||86,159||93,590||94,321||101,903||18.3%|
|São Bernardo Plaza Shopping||68,880||64,966||65,765||63,427||-7.9%|
|Shopping Campo Grande||69,851||66,731||69,567||72,377||3.6%|
|Shopping Del Rey||124,515||122,336||108,484||101,442||-18.5%|
|Shopping Iguatemi Caxias do Sul||55,805||55,805||56,770||51,229||-8.2%|
|Shopping Metro Santa Cruz||65,959||67,233||75,171||87,152||32.1%|
|Shopping Vila Velha||88,709||114,628||110,486||100,980||13.8%|
|Shopping Villa Lobos||145,161||127,172||110,843||122,470||-15.6%|
brMalls - CHILDREN’S DAY CAMPAIGN 'ENTRE NESSA BRINCADEIRA' [GET INTO THE GAME] – 7th EDITION
The 'Entre Nessa Brincadeira’ campaign, which concluded its 7th edition, aims to encourage children of all ages to donate toys in good condition to NGOs that work with low-income children.
In 2018, the campaign was Mickey Mouse themed in order to celebrate the 90th anniversary of the character’s first appearance. The participating malls received the donations between September 12th and October 12th, 2018, and the donors received exclusive Mickey miniatures in four versions: Steamboat Willie; Fantasia; Mickey 90 and Mickey Episodes.
Children from over 23 institutions located in different states of Brazil received donations, among them NACER (Minas Gerais), Casa Sementinha do Amor (Minas Gerais), Liga do Bem (São Paulo), APAE (Rio Grande do Sul), etc.
APADRINHE UMA CRIANÇA [Sponsor a Child]
NorteShopping has created a sponsorship campaign to give a happier Christmas to the children of the NGO “Corrente Pelo Bem”, which conducts social activities aimed at reducing poverty and social inequality in poor communities in Rio de Janeiro.
The initiative, called "Sponsor a Child", is in its 4th edition. Customers can pick up a special gift card which contains photos and information of the little ones, and those interested could selected a child and choose to give them the complete present kit, consisting of toy, shoes and clothes, or simply just one of these items.
After choosing to sponsor one of the children, the client returned to the campaign site with the gift by the end of the day, and it was delivered to these underprivileged children living in Jardim Gramacho.
ADOÇÃO DE ANIMAIS [Animal Adoption]
In October, during the weekends, Amazonas Shopping held, together with the event “Melhor Amigo Turma da Mônica”, an animal adoption event. During the event, awareness-raising was also carried out, where NGO volunteers advised clients on the importance of castrating their animals and regularly visiting the veterinarian. During the days of the event, 5 animals were adopted and over 50 castrations were scheduled.
In Shopping Capim Dourado, we also held an adoption fair, which was hosted together with 5 local NGOs that act in the rescue, first aid and "friendly adoption" in the city of Palmas and its surroundings.
In the first fair, along with the adoption of all the puppies and cats that were present, we had the participation of approximately one thousand people who had the opportunity to get to know the work of the NGOs and other local projects that are maintained by the donations.
FESTA JUNINA RICARDO MOYSES JR. [Ricardo Moyses Jr. June Party]
The Ricardo Moyses Jr. Foundation is an institution that cares for children and teenagers with cancer. To help raise funds for the foundation, Independência Shopping lent its parking lot open area and gave a financial contribution towards the construction of the event so that the foundation could hold the party. It is a charitable event, where the revenue was donated to the foundation. This is a traditional party in the city, and happens every year.
SESSÃO ESPE.AL PARA AUTISTAS [Special Movie Session for Autistic Children]
We made a partnership with Cinesystem Movie Theatres and the Ilha Azul Group (local association of parents, relatives and friends of people with autism disorders), and held inclusive and adapted movie sessions at Shopping Rio Anil’s cinema for children with autism.
PINK OCTOBER – WOMEN’S CANCER LEAGUE
At Iguatemi Caxias we offered special collection points for certain types of milk and supplements for patients under chemotherapy treatments. In addition, a fashion show was held together with CAPC, with patients who are being treated serving as the models, and the make-over and clothes needed for the show were made available by the mall. The institution was able to impact over 450 people through the campaign.
CLOSED STORE FOR DONATIONS
At Ilha Plaza Shopping we provided a space for the customers to make donations and help children and young people supported by a local NGO called “Grupo Solidariedade”. More than 2,122 donations were made during a 1 month period.
1º MOSTRA DE TEATRO DE INFANTIL DE LONDRINA [Londrina’s 1st Children’s Theatre Show]
Londrina Norte’s "Teatro do Clubinho" promoted in October, 2018, the 1st Children’s Theatre Show. There were over 35 shows. On weekdays, there were presentations by “CLAC – Palhaçaria” and by the famous storyteller Dani Fioruci, which brought joy to the kids.
In addition, there was also the play "Os Monstrekos", a Halloween play that addresses common situations of the school environment in a playful way. Tickets were sold and the mall offered about 400 tickets free of charge to schools and day care centres in the community.
FERRIS WHEEL TOGETHER WITH NGOs
During the period when Shopping Vila Velha had a ferris wheel in the parking lot, two schools from the region were invited to participate in the event: CAOCA (Centro de Acolhimento e Orientação a Crianças e Adolescentes) and UMEF PROF. ERNANI SOUZA. Over 100 underprivileged children had the opportunity to be present for the event.
GAZETA WARM CLOTHES CAMPAIGN
The Piracicaba Mall contributed to the “Megacampanha do Agasalho”, which is organized and carried out by the Social Solidarity Fund of Piracicaba (FUSSP), by the Gazeta de Piracicaba and by the radio Onda Livre FM 105.3.
The collected clothing items are taken to the project’s headquarters, a part of the Social Fund, pass through a sorting phase and are then sent to the Reference Center for Social Assistance (CRAS), coordinated by the Municipal Department of Social Development (SEMDES). Then, the items are sent to the social institutions that are in need and the population in general. There were over 40,000 clothing items collected throughout the campaign’s collection points.
DOAÇÃO DE ALIMENTO EM EVENTO [Food Donations During Events]
Anyone who went to the VW Beetle Meeting in Campinas Shopping before 12:30 pm and donated 1kg of non-perishable food were exempted from paying their parking fee. In the end, 1 ton of non-perishable food was donated to the Casa da Criança Paralítica, an institution that takes care and supports paralysed children.